Skip to main content
  1. Home
  2. Phones
  3. Apple
  4. Mobile
  5. News

Apple beats revenue forecast in first quarter, but iPhone sales took a hit

Add as a preferred source on Google

Despite reports that Apple hadn’t sold as many iPhone X units as it may have hoped, the iPhone and iPad maker has beaten its revenue forecast for the fiscal first quarter of 2018. The company raked in a massive $88.4 billion in revenue, topping the forecast of between $84 billion and $87 billion.

Apple’s fiscal first quarter of 2018 includes the last three months of the 2017 calendar year.

Recommended Videos

According to the report from Apple, it sold 77.3 million iPhones, 13.2 iPads, and 5.1 million Macs, which drove an increase in revenue compared to the same quarter the previous year, when it earned $78.4 billion.

Perhaps even more important is the fact that Apple has reported an active install base of 1.3 billion devices. In other words, there are 1.3 billion Apple devices that are regularly used by customers. That, of course, doesn’t mean that 1.3 billion people use Apple devices — many Apple users own multiple devices. Some even probably own an iPhone, iPad, Mac, and Apple TV.

Reports of lackluster iPhone sales have some weight — though lackluster is hardly a word many would use to describe 77.3 million units sold. The company reported iPhone sales of 78.3 million units in Q1 2017, so while Q1 2018 was better for overall revenue, the fact is that the company sold fewer iPhones during the most recent quarter. It will be interesting to see how the company responds. Reports indicate that the company could launch as many as three phones with iPhone X-type designs in 2018.

This year could also be interesting for the company as it’s gearing up to launch the HomePod, its Siri-powered smart speaker. It’s also rumored to be prepping a new Mac Pro, though it’s unlikely the Mac Pro will have a huge impact on its overall revenue.

Still, despite the slip in iPhone unit sales, Apple says that Q1 2018 was its biggest quarter ever — and that’s no small feat. Not only that, but the iPhone is still provides Apple’s biggest revenue stream by far.

“We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup,” said Apple CEO Tim Cook in a statement.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
Apple says Lockdown Mode thwarted spyware attacks with a clean slate
Apple’s strongest defense is actually holding up
Lockdown Mode information page on an iPhone 14 Pro.

Apple says it has not seen a successful spyware attack on any iPhone with Lockdown Mode enabled, a claim it shared with TechCrunch.

Lockdown Mode arrived in 2022 as an opt-in feature for iPhone, iPad, and Mac. It was introduced as a stricter security mode for people at high risk of targeted attacks, such as journalists, activists, and government officials.

Read more
The Dynamic Island could shrink on the iPhone 18 series, and not just on the Pro models
One leaker, one claim, and a big question: is Apple genuinely ready to give every iPhone buyer the same design treatment as Pro owners this cycle?
Apple iPhone 17 Pro in Cosmic Orange leaning on a gray wall.

Apple’s Dynamic Island has been around long enough that most people have made their peace with it or forgotten it’s there. In fact, I’ve seen people associating the pill-shaped notch with newer iPhone models (released in the last 3 years). Now, a fresh leak suggests that the notch replacement is about to shrink, not just on the expensive models. 

What did the leaker actually say?

Read more
Apple Podcasts finally gets serious about video, adds multiple YouTube-inspired features
With offline downloads, Picture-in-Picture, and a dedicated video hub, iOS 26.4 turns Apple Podcasts into a platform creators can no longer afford to ignore.
Electronics, Phone, Mobile Phone

For years, the Apple Podcasts app supported video, at least it did technically, but nobody used it. Creators ignored it, while listeners forgot it. Meanwhile, other platforms like YouTube and Spotify quietly built empires on video podcasting. However, that changes with the iOS 26.4 update, or at least that is what Apple hopes for. 

Video podcasting exploded in popularity in recent years, with audiences gravitating toward platforms that treated the format well (as already mentioned above). Despite being an iPhone user, I personally consume podcasts on YouTube (I briefly paid for the Premium membership as well). 

Read more