Skip to main content
  1. Home
  2. Computing
  3. Web
  4. Legacy Archives

Google acquires AI startup DeepMind for $400 million

Add as a preferred source on Google

Google is delving deeper into the world of artificial intelligence with the reported acquisition of London-based startup DeepMind Technologies.

According to Re/code, the deal is worth $400 million. The Web giant confirmed it’s moving ahead with the purchase, though refused to offer any details on the value of the deal.

Recommended Videos

DeepMind’s website, which currently consists solely of a landing page, describes the company as “a cutting edge artificial intelligence company” that combines “the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms.”

Its first commercial applications are in the field of simulations, e-commerce, and games, according to the webpage.

Founded two years ago by AI programmer, neuroscientist, and game designer Demis Hassabis, together with Shane Legg, and Mustafa Suleyman, the company has previously received backing from a number of high-profile tech entrepreneurs and investors, including Founders Fund and Horizons Ventures.

Re/code says the acquisition, apparently led by Google CEO Larry Page, is “in large part an artificial intelligence talent acquisition”, with Hassabis noted for his obvious talent – the 37-year-old programmer reached master standard in chess at the age of 13 and according to Mind Sports Olympiad “is probably the best games player in history.”

It’s not clear at this stage precisely where Google will go with its latest acquisition, but it could be utilized in some way to push forward with its growing interest in robotic technology or one of its other artificial-intelligence-related projects.

On that front, the company in 2012 hired AI expert Ray Kurzweil, while in the same year the company unveiled the ‘Google brain‘, the work of a team of Google and Stanford University scientists. And in May last year it announced a partnership with NASA and a number of universities to launch the Quantum Artificial Intelligence Lab to discover ways in which quantum computing can advance machine learning.

[Source: Re/code, Reuters] [Image: agsandrew / Shutterstock]

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Don’t try this $3 app that makes your MacBook moan, but I know you want to
This absurd $3 Mac app went viral for all the wrong reasons
Computer, Electronics, Laptop, MacBook

There are useful apps, there are pointless app,s and then there is SlapMac, which sits in a category all by itself.

This app has gone viral online for one very stupid (and fun) reason: it makes your MacBook play sound effects when you slap it. Just spank your Mac and hear it moan, fart, or throw punches. The app creator has apparently made $5,000 in just three days, which is what makes the story even more absurd.

Read more
Apple’s ridiculous $700 wheels for its desktop PC are gone for good
The $700 Apple wheels are dead, long live ridiculous tech accessories
Machine, Wheel, Tire, Apple Mac Pro Wheels

Apple has officially discontinued the Mac Pro, and by extension, the $700 Mac Pro Wheels Kit is also dead.

Yes, that sentence is still funny in 2026. It marks the end of one of the company's most infamous desktop add-ons. For anyone who somehow missed this saga, the Wheels Kit launched back in 2020 as an upgrade for the Mac Pro. It allowed you to add wheels for $400, but buying the standalone kit later costs a whopping $700 because the base machine already included the standard feet. Apple also sold a separate $300 Feet Kit for people who wanted to swap back.

Read more
Macbook Neo stress test shows Apple could’ve made it run cooler with a simple fix
This simple mod makes the MacBook Neo faster.
Apple MacBook Neo with users hands on it

Apple's MacBook Neo arrived as a shock to the industry. It is the new cheap MacBook that is designed to be silent, efficient, and affordable. But a new stress test suggests that it could have been noticeably better with a very simple change.

As per a recent test, the addition of a basic copper plate to the cooling setup can improve both thermals and performance by a meaningful margin. And the frustrating part? It isn't some complex engineering overhaul and is relatively straightforward.

Read more