Forget Apple’s AirTag, Motorola’s new Android tracker lasts over 500 days and costs less too

Motorola is finally bringing out its second-generation Android smart tracker. While Apple’s AirTag has been hogging the limelight, the Moto Tag 2 is the new rival in town, arriving in North America starting June 30. It brings UWB (Ultra Wideband) tracking support, Bluetooth Channel Sounding, and Google Find Hub support in a compact tracker built for keys, bags, luggage, camera gear, and anything else people keep misplacing.

The real headline, though, is the battery life. Motorola claims that this is its longest-lasting smart tracker yet, with more than 500 days of battery life from a replaceable CR2032 battery.

UWB, Find Hub, and what else?

The Moto Tag 2 works with Android phones through the Moto Tag app and connects to Google’s Find Hub network. That also means that it can use Google’s wider Android device network to help locate tagged items, rather than relying solely on your phone’s Bluetooth range. Ultra Wideband support is another handy trick.

On compatible Android phones, UWB can help show direction and distance when you are close to the missing item. Bluetooth Channel Sounding is also included to sharpen nearby searching, though there is a hardware catch. Motorola says that Channel Sounding requires Bluetooth 6.0 Android phone running Android 16 or later with support enabled.

So yes, the Moto Tag 2 is more capable than a basic Bluetooth tracker. But the best version of the experience still depends on the phone you pair it with.

Even its pricing is tempting

In the US, the Moto Tag 2 will be available through Amazon and Motorola.com for $29.99. At launch, Motorola is also offering a limited-time discount that drops a single tag to $19.99, while a four-pack costs $69.99. Meanwhile, in Canada, the Moto Tag 2 will be available through Motorola.ca for $39.99.

At $20, it is noticeably cheaper than the $29.99 Apple AirTag, and even as a bundle, more affordable than the 4-pack of AirTags that cost $99.99. If you often find yourself traveling with luggage, keys, backpacks, and camera bags, the four-pack of Moto Tag 2 might be the way to go.