Skip to main content
  1. Home
  2. Computing
  3. News

Why the RTX 4080 12GB feels a lot like a rebranded RTX 4070

Add as a preferred source on Google

Nvidia announced two versions of its RTX 4080 at its GTC keynote — a 12GB model and a 16GB model. On the surface, this seems simple. Two configurations of the same graphics cards, except with different amount of memory.

This is, after all, what Nvidia did with its RTX 3080 last year. There was the original 10GB RTX 3080, and the 12GB RTX 3080 that got released earlier this year.

Recommended Videos

But the situation with the two “versions” of the RTX 4080 couldn’t be more different. Not only is there a $300 gulf in price between these two products, but Nvidia confirmed to the media today that they do, in fact, use two different GPUs. The RTX 4080 16GB uses AD103, and the RTX 4080 12GB uses AD104. To call these two products different “versions” of the same graphics card is a pretty serious misnomer.

Nvidia GeForce RTX 4080 16GB Nvidia GeForce RTX 4080 12GB
GPU AD103 AD104
CUDA cores 9,728 7,680
Shader / RT cores 49 / 113 40 / 82
Tensor TFLOPS 780 641
Base clock 2,210MHz 2,310MHz
Maximum clock 2,510MHz 2,610MHz
Memory size 16GB GDDR6X 12GB GDDR6X
Memory bus 256-bit 192-bit
TDP 320 watts 285 watts
Price $1,199 $899

Looking at the other specs we now have, you can see how that plays out. The RTX 4080 16GB has 21% more CUDA cores, 27% more RT cores, and is capable of 18% more Tensor TFLOPS (trillion floating-point operations per second) than the 12GB model. Of course, it also has a wider memory bus and consumes more power too. All in all, the 16GB model is a much more powerful graphics card.

So, what then is going on with the naming of this 12GB RTX 4080? Well, just look at what Nvidia did with its initial launch of the first RTX 30-series cards. At launch, the company announced the RTX 3090, 3080, and 3070. Three GPUs down the line. What it’s doing with the RTX 40-series line is nearly identical, meaning the 12GB 4080, which retails for $899, feels a lot more like a proper RTX 4070 than anything else. That’s a problem, considering the RTX 3070 retailed for just $499.

A chart comparing performance between 40-series and 30-series GPUs.
Image used with permission by copyright holder

When asked, of course, Nvidia sees the 16GB model as an “enhanced” RTX 4080, not the other way around. And maybe the company has a point, at least with how these cards are priced. The 16GB model is certainly priced as if it were an RTX 4080 Ti — or something along those lines. Nvidia has also confirmed that there will be no first-party Founders Edition of the 12GB RTX 4080.

Still, the whole thing has left a sour taste in the mouths of PC enthusiasts, who are looking at this 12GB RTX 4080 as a repackaged 4070 as a way to secretly raise prices. Nvidia hasn’t been shy about commenting on the rising cost of GPUs in the future, confirming that falling prices are a thing of the past.

We’ll have to wait and see what Nvidia eventually does with the rest of the lineup to get the full picture, but at the very least, it’s obvious that GPU pricing is continuing to rise, even if some of the costs are buried in the specs.

Luke Larsen
Former Senior Editor, Computing
Luke Larsen is the Senior Editor of Computing, managing all content covering laptops, monitors, PC hardware, Macs, and more.
Turns out, teaching games like Battleship can make small AI models a whole lot smarter
By turning Battleship into an AI training ground, researchers helped smaller models reason more efficiently.
AI Apps installed on iPhone Gemini DeepSeek Claude ChatGPT Auren

Small AI models just got a surprising boost from a very old game.

MIT researchers used a Battleship-style setup to test whether AI agents can improve how they gather information before making a move. The result was a sharp jump in performance for smaller systems, including one model that went from rarely beating humans to winning most of its games after researchers changed how it searched the board.

Read more
This AI can tell a real online review from a fake one, and it’s surprisingly accurate
AI is getting really good at spotting the reviews you shouldn't trust.
hand holding a card asking for review

Fake reviews are a real menace for online shoppers. If you have ever bought something online based on glowing reviews only to receive a disappointingly subpar product, you know what I mean. A new study published in the International Journal of Information and Communication Technology proposes an AI-powered system that can not only detect fake reviews, but also trace how they spread.

Why existing tools keep falling short

Read more
Steam Machine confirmed to land this summer, but we’re still in the dark about its price
Steam Machine is getting closer to launch, with broader game verification arriving before Valve reveals what it’ll cost.
Steam Machine with Steam Controller

Valve has confirmed that Steam Machine is shipping this summer, giving PC gamers a real launch window for its SteamOS living room PC. The missing piece is still price, and that’s the detail many buyers need before they can decide whether it fits their setup.

The update came as Valve expanded its Verified program to cover Steam Machine and Steam Frame. For Steam Machine, games will be checked for default controller support, default graphics settings, and how well they run without manual setup. Valve says the hardware is roughly six times as powerful as Steam Deck, while still using SteamOS, the Steam interface, and Proton.

Read more