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Learning to brush with the Philips Sonicare Toothbrush for Kids

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IFA 2025
This story is part of our coverage of IFA Berlin 2025

Every parent knows the struggle of getting their kids to brush their teeth. In the early years you have to simply take matters into your own hands, and thereafter supervise closely. But it doesn’t need to be a battle. Philips Sonicare for Kids Connected has a smart approach to get children interested in brushing their teeth and to give parents peace of mind of knowing that their little ones are doing it correctly.

The Philips Sonicare range of electric toothbrushes has been around for a while, but the latest version represents a real advance. This is a Bluetooth toothbrush that can connect to any Android or iOS device via the free Philips app. There’s a wee, furry monster inside the app who prompts children to brush at least twice a day. It’s a kind of digital pet, and it will also react to being prodded and stroked.

One of the reasons that kids hate to brush their teeth so often is because they can’t see inside their mouths and they don’t necessarily understand the benefit. With the Philips Sonicare for Kids Connected, when kids start to brush they see the inside of a mouth that has a set of filthy teeth. By brushing in different areas they can clean away the grime and the bacteria creatures that pop up. This helps to ensure they brush evenly and get every tooth.

Towards the end of the recommended two minutes they’ll see the king bacteria creature and once he has been successfully dispatched, they’ve completed the brushing. In essence, Philips has gamified the experience, with children further earning badges and rewards for successful brushing. To fully complete the app and get all the rewards, they’ll have to successfully brush twice a day for several months. The idea is that if they reach that achievement, they’ll have learned how to brush properly and the habit will have become ingrained, so there’ll be no more need to nag them.

The companion Sonicare For Kids app (available for iOS) also has a parent dashboard, allowing you to check up on your child’s progress and confirm that they have actually brushed when they say they have. This can be especially handy when Granny is babysitting and you want to know the teeth were brushed properly in your absence. You can also set specific rewards, like a cinema trip or a toy, to motivate them to go after those achievement badges.

Amazon Best Buy Philips

The brush itself comes with a charging stand and features a colorful design. It’s capable of 500 brush strokes per second, so you know your kids are getting a real cleaning. It’s also an affordable device at around $50. That’s an investment well worth making if it can assist in instilling good oral hygiene habits in your children.

Simon Hill
Former Associate Mobile Editor
Simon Hill is an experienced technology journalist and editor who loves all things tech. He is currently the Associate Mobile…
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