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Samsung’s massive bending 4K TV hugs your face by flexing from flat to curved

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IFA 2025
IFA Berlin
This story is part of our coverage of IFA Berlin 2025

Samsung likes to cause a stir, and it’s doing so in style this year at IFA 2014. Featured prominently at the front of the TV display area within the CityCube in Berlin is a monstrous 105-inch 4K cinemawide Ultra HD TV that flexes from flat to curved on demand, and its gathering plenty of attention.

 

Curiously, Samsung has another impressive display showing, but it’s tucked away in a corner where it could easily go unnoticed: a prototype 55-inch 4K curved OLED TV. After over a year of nary a nod in OLED’s direction, it was encouraging to see that Samsung hasn’t abandoned its OLED TV plans entirely.

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Check out our video for a close look at both sets in action.

Caleb Denison
Caleb Denison
Former Editor at Large
Caleb Denison is a sought-after writer, speaker, and television correspondent with unmatched expertise in AV and…
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