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Apple is finally letting the iPhones have some fun with colors

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Electronics, Phone, Mobile Phone
MacRumors / MacRumors

The iPhone 17 Pro series brought a noticeable design shift, and it looks like Apple isn’t done with that direction just yet. The same design language is expected to carry over to the iPhone 18 Pro lineup as well. What might change, though, is how Apple plays with color. Rumors suggest the 18 Pro series could arrive with a much more vibrant and playful palette, which would be a refreshing move. And honestly, it’s quite exciting to think Apple might finally loosen up and have a little fun here.

A colorful refresh, with some surprises

I have to admit, the Maroon finish looks stunning, at least based on the images we’ve seen so far. If it translates well in real life, it could easily be my pick. It’s one of those colors that feels fresh without trying too hard, and honestly, it’s about time Apple experimented a bit more here.

Beyond the new colors, a few interesting design tweaks are rumored for the iPhone 18 Pro and iPhone 18 Pro Max. Reports suggest that the Dynamic Island could get smaller, with changes focused on the left side where the TrueDepth camera and Face ID sensors sit. If that happens, it could mean a slightly cleaner and less intrusive look up front. There’s also talk of Apple moving Face ID under the display, which would be a big shift. That said, this part is still very much unconfirmed, so it is best taken with a pinch of salt for now.

The slow and steady Apple approach

Let’s be honest, these Apple changes aren’t exactly groundbreaking. There’s always a sense that the company could do a lot more, but year after year, it chooses to roll out smaller, more measured updates, saving the big, dramatic shifts for later. It’s a slow-burn approach, and by now, it’s very on-brand.

Not everyone loves this, of course. Some people find it frustrating and want Apple to take bigger risks. Others prefer things exactly the way they are and don’t want their iPhones to change too much. And that balance is probably why Apple moves at this pace. It keeps things familiar while making just enough tweaks to feel new, or at least that’s one way to look at it. That said, there’s still a bit of excitement every year. You never really know which small change might make a noticeable difference in day-to-day use. Personally, I’m curious to see how it all comes together this time. If the updates feel meaningful enough, I might even consider jumping from an iPhone 17 to one of the newer Pro models.

Shimul Sood
Shimul is a contributor at Digital Trends, with over five years of experience in the tech space.
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