Skip to main content
  1. Home
  2. Photography
  3. News

These Apple sneakers are rare, pricey, and very 1990s

Add as a preferred source on Google
Rare Apple sneakers from the 1990s.
Sotheby's

If you’re all-in on the Apple brand and walk the streets with an iPhone, Apple Watch, and AirPods, then how about completing the look with a fetching pair of custom-made Apple-branded sneakers?

Auction house Sotheby’s recently listed a pair of the retro shoes for $50,000.

Recommended Videos

According to the item’s listing, the sneakers were specially made by Omega Sports for Apple employees and were part of a one-time giveaway at a National Sales Conference in the mid-1990s.

“Having never reached the general public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market,” Sotheby’s said.

The shoes feature a predominately white upper along with the rainbow Apple logo that the tech giant dropped in 1999. The logo also appears on the tongue of each shoe.

The rare item is boxed as new and comes with an alternative set of red laces. However, the shoes have been marked by the passing of time, with imperfections including yellowing around the midsoles and light marks on the toe boxes.

Oh, and in the unlikely event that the buyer (if there is one) wants to actually wear them, they’ll have to have size 10.5 feet.

A pair of the same sneakers (size 9.5) went up for auction in 2020, fetching $9,687 after 20 bids. That’s also a fair chunk of money, but way less than the winning bid for an original, boxed, 4GB iPhone that fetched an eye-watering $190,372 at a recent auction.

But that’s a mere snip compared to the astonishing $905,000 winning bid in a 2022 auction for a working Apple-1 computer built in the 1970s, one of only 200 ever made and believed to be one of only 50 units built by Steve Wozniak in Steve Jobs’ garage.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Google releases big v4.0 update for its popular Snapseed editing app on Android
Electronics, Phone, Mobile Phone

After years of sitting on its hands, Google appears to have remembered it owns one of the best photo editing apps on mobile. Snapseed 4.0 is now rolling out to Android, bringing the platform up to speed after a stretch of iOS exclusivity that left Android users watching from the sidelines.

The story starts last June, when Google quietly broke Snapseed out of its long dormancy with a significant 3.0 update for iPhone. It was a surprise move that suggested the company was serious about the app again. Google then confirmed at the start of this year that Android wouldn't be left behind for long, and true to that word, the Play Store listing has now been updated to reflect version 4.0 — skipping straight past 3.0 for Android users and landing both platforms on the same version simultaneously.

Read more
Google Photos gets new editing tools that are all about subtle touch-ups
Google Photos just made your camera roll feel like it came with a makeup artist included, and the results are refreshingly understated.
Google Photos Touch Up feature in action.

Whether it is dark circles from a late night of work, a blemish that showed up uninvited, or something similar that could use additional brightness, Google Photos now has you covered.

Google has officially rolled out a new Touch Up suite inside its Photos app editor, integrating face retouching tools directly into the app for the first time. Previously, such adjustments were only available inside Google’s Camera app at the time of capture. 

Read more
Adobe Firefly AI will let you edit in creative software by just talking your way through it
Adobe's new AI Assistant can now run your entire creative workflow. Yes, all of it.
Adobe Firefly logo on dark background

Adobe has quietly been building something big inside Firefly, its all-in-one creative AI studio. And today, the company is ready to show it off.

Meet Firefly AI Assistant, a conversational tool that lets you describe what you want to create and then handles the execution across Adobe's entire app ecosystem, including Photoshop, Premiere, Lightroom, Express, and Illustrator. 

Read more