Digital Trends, the fast growing online buying guide for the hi-tech lifestyle, today announced a partnership with Internet Broadcasting, the nation’s largest publisher of local news online. The agreement calls for Digital Trends to be the primary provider of technology and consumer electronics video content for the Technology Channels of 60 Internet Broadcasting sites. Internet Broadcasting publishes websites for leading broadcasters including Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, and Meredith Broadcasting.
Each of the Technology Channels will feature Digital Trends’ videos that include product sneak previews, reviews, buying guides and trade show coverage. These videos will help users research products, with each video featuring important product information and expert analysis.
“As a top 50 Internet property, Internet Broadcasting provides a key distribution channel to millions of consumers every month,” said Matt Aalto, vice president of business development for Digital Trends. “We are dramatically increasing our brand exposure to a very desirable audience across a number of premium sites.”
“As we continually look to provide rich content to our viewers, Digital Trends provides us with a comprehensive offering of technology and consumer electronics information,” said Clayton Rose, Internet Broadcasting’s vice president of business development. “Digital Trends’ news, reviews, and buying guides will be the cornerstone of our Technology Channel video content and serve as a valuable resource to our consumers.”
Some of the stations included in the agreement are Boston’s ABC affiliate WCVB (TheBostonChannel.com), Denver’s KMGH-TV (TheDenverChannel.com), Atlanta’s WSB-TV (wsbtv.com), Houston’s KPRC (ClickToHouston.com) and Miami’s ABC affiliate WPLG (Local10.com).
About Digital Trends
With 2 million visitors each month, DigitalTrends.com has become the first stop for trend leaders and early adopters seeking information about electronics that incorporate great design with cutting edge features and functionality. Products covered include MP3 players, PDAs, digital cameras, computers and peripherals, home audio, automotive electronics, video games and systems, multimedia projectors, televisions, satellite services, personal video recorders, cell phones and office furniture. Digital Trends also provides news about trends in digital entertainment, home connectivity, VoIP and other telecommunications services. For more information, visit nova-click.com.
About Internet Broadcasting
Internet Broadcasting is the largest publisher of local news online with a national group of TV station Web sites. The company publishes sites for America’s premier broadcasters including Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Meredith Broadcasting, Scripps Howard, and Capitol Broadcasting Company. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation’s largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit www.IBSYS.com.
