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Latest by Rob Enderle

Shanghai IDF: Looking Ahead to Future Laptops and Mobile Phones

Intel's new Atmo processor will allow future laptops and cell phones to be both thin, powerful and affordable.

HTC Shift ? The Second Origami Product Enters the Market

The HTC is an UMPC with a twist: The screen slides up vertically and there is a built-in keyboard. But are people ready for it yet?

Will Microsoft + Danger = Apple Butt Kicking?

Microsoft's acquisition of Danger could spell trouble for Apple in the years ahead. How will Microsoft plan their attack?

iPhone Week 2: Impact of the iPhone

Now that the iPhone launched on Friday, there will be a news gap in technology that will likely be filled by discussions about similar products.

What would it take for Microsoft to Kill the iPod?

Rumors surrounding Microsoft's new iPod Killer are starting to circulate including integrated WiFi, a new iTunes-like store and more.

Dell’s MP3 Player Move: How to Beat Apple

Dell plans on beating Apple in the MP3 player game. We all know how that could end, but what would they need to do to win?

Can Zune Pass or Napster Beat iTunes?

A better product alone may not be enough for these relative newcomers to unseat the king of music.

HP Android: Are the OS Wars About to Reignite?

We haven't seen an OS war for nearly 20 years, and the market appears ready for a change.

Will the PS3 Slim Restore Sony and Change the Gaming Industry?

Rob Enderle thinks new consoles every year may be the key to success for the gaming industry.
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Microsoft Should Never Have Built the Xbox

Rob Enderle debates whether it was ever worth it for Microsoft to build the Xbox 360.
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What makes a phone “cool,” anyway?

Last week’s column on Apple losing its cool sparked plenty of debate and got me thinking: how do we decide what phone’s are cool, and do any of the current contenders qualify?
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Roomba vs. Neato: Robots Battle To Clean My Home

I brought rival robotic vacuum cleaners into my house, and instead of bloodshed, I got really clean floors. Here’s how the Neato robotic vacuum cleaner stacks up beside the better-known Roomba.

When to Buy an Apple PC

Now that Apple will be switching to Intel processors, you probably want to know when to buy a new Apple computer. We have the answer.

What if Gaming Went to a Hosted, Subscription Model?

In the future, gaming consoles could be a thing of the past if things move to a virtual hosted and subscription model.

HP Showcases the Future of PC Gaming

I got a chance to see what HP and Voodoo PC are cooking, and boy is it amazing stuff!

Software Subscriptions Start to Take Shape

You already pay monthly for your TV, phone and internet service. Why not pay monthly for your PC software?

The Near Term Future of Intel (with Implications for Apple)

At the Intel Developer Forum, Intel showed off some great new technologies. Is Intel coming back with a vengeance?

Dell?s World of Warcraft Notebook: Yowza!

The Dell XPS 1730 World of Warcraft notebook is an amazing system with lots of power, and shows a trend towards custom-designed systems.

What Bill Gate?s Departure Means for You

As Bill Gates leaves Microsoft, the company will be changing, and it should for the better if done right. Here is what I think will happen.

Could Microsoft OneCare fix Windows?

Windows has a lot of security issues, and an integrated approach like OneCare might fix those problems.

Wal-Mart HD DVD: To Be or Not To Be?

Wal-Mart denies any deal with Chinese-based HD DVD manufacturers. But the message is clear when you read between the lines.
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Imagining the next-generation gaming experience

Cross-platform gaming experiences, in-game commerce that spills into reality and fully realized 3D herald the beginning of a new generation for gaming.
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Smartwatches are going to make smartphone screens obsolete

Today’s smartwatches are still rudimentary, but they highlight the appeal of a “modular computer” that could turn your smartphone into a hub for a raft of different screens and other connected devices.
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iWatch? No thanks, I want to ditch my key fob for a smartwatch that goes vroom

From unlocking your car doors and letting you know how much you’ve been speeding, to monitoring your EV’s charge, a smartwatch catered to your car could be a driver’s best friend.
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You are what they think you are: Ballmer’s legacy is a lesson in image management

Despite a number of successes in his time at Microsoft, Steve Ballmer still leaves Microsoft with a reputation for having led the company astray. The real lesson here: Perception is important.

How Qualcomm’s Snapdragon gave the Nokia 1020 its fire-breathing camera

Nokia’s Lumia 1020 has drawn attention for its powerful 41-megapixel camera, but few people realize just how much processing power it takes to deal with all that raw data.
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No magic, no Apple: Cupertino’s identity crisis in the fading afterglow of Jobs

Can Apple retain its “magical” reputation without a magician like Steve Jobs casting his spell? If it’s current product line is any indication, the future doesn’t look too dazzling.
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Forget the Germans, Tesla should be more worried about cheap Chinese clones

BMW’s new i3 has the automotive world swooning, but Tesla’s Model S still towers above its Bavarian brother. The real threat will come from China, which could outclone Tesla in a hurry.
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Imagining the perfect electric sports car

The Tesla S comes close to being the ideal green fun machine, but the ultimate electric sports car will have to bring a number of other improvements to play beside its gas-powered brothers.
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Screw practicality! Why I picked a fire-breathing Jag over a whisper-quiet Tesla S

Why I bought a Jaguar F-Type, rather than a Tesla S: Look for me on the freeway: roaring engine, top down, and often screaming like a little girl.
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What’s next for the electric car? Wireless power, lithium-air batteries and more

The third generation of electric cars will bring a host of new technologies that will erase our need for gas, like wireless charging as we drive, high-capacity lithium-air batteries and ultracapacitors that charge in the blink of an eye.
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With former Xbox brass aboard, will Zynga try to hatch a low-cost console?

Don Mattrick fled Microsoft’s Xbox division for the shores of Zynga, but what’s his master plan? It could be a low-cost console built with developers in mind.
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The key to a happy marriage is also the key to a new Jaguar F-Type

After test driving everything from a responsible little micro car to an indefensible new American Muscle car, my wife and I finally found the first car we both love to drive.
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Why I’m not buying a Tesla S after living with one for a weekend

Tesla’s Model S is a glimpse of the future, but after living with one for a couple days, I’m not sold on it – and the reasons may surprise you. Here’s why I’ll be waiting a few years before getting on board.
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Whoops! How AMD (inadvertently) prepared Intel to crush cable companies

While Intel faces an uphill battle with cable giants to usher in its new TV service, it turns out years of warfare with AMD have perfectly trained it for the fight ahead.
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After a hard lesson relearned, Microsoft is finally uncrippling Windows RT

Windows RT landed with a flop thanks to Microsoft’s intentional removal of features, but the company is ready to take its lashes and move on with a much-improved Windows RT 8.1.
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What would Apple’s take on Google Glass look like?

Google has stepped out in front of competitors by rushing the first connected glasses to the market, but if the past is any indication, Apple is watching and waiting. What would its late-arriving competitor to Google Glass look like?
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After a decade of hardware duds, Microsoft gets it right with the Xbox One

Microsoft’s dismal hardware track record may be coming to an end with the Xbox One, which shows every indication of smart design and engineering from the ground up.