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Latest by Rob Enderle

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Why a Facebook phone is doomed to be the next Zune

As HTC and Facebook pursue building a phone together, they both risk alienating far more important partners – a lesson they should have picked up from Microsoft’s Zune fiasco.
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Opinion: Is the Kindle Touch, Kindle Fire or Apple iPad right for you?

Amazon’s new Kindle Touch and Kindle Fire present an appealing alternative to the iPad for some things, but there’s still room for a supersized Kindle Fire or a mini iPad.
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Opinion: Amazon burns up Apple’s iPad model with the Kindle Fire

Apple knows the real money is in content, not hardware. Now Amazon’s following suit with the Kindle Fire, but where does the battle for consumer eyeballs end?
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Opinion: Ultrabook first impressions: Thin is in, and finally practical

The Asus Zenbook and fellow Ultrabooks deliver sound performance and battery life from an ultra-thin form factor that has traditionally been rife with sacrifice.
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Opinion: Apple, Nokia must storm entrenched markets to move forward

Despite being obvious competitors, Apple and Nokia face similar challenges ahead as Apple tries to crack the competitive TV market and Nokia gasps for survival in smartphones.
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Opinion: Android-iPhone war leaves the door open for Mango

Apple’s dated hardware and Android’s still-confusing approach to software may be just the opportunity that Windows Phone Mango needs to finally make its presence known.
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Opinion: Will Windows 8 power the first tablets you can live on?

Maybe tablets aren’t just for Angry Birds after all. Here’s how Windows 8 Metro and the right hardware could make a next-generation tablet you can actually live on.
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Opinion: Could an Apple iTV really succeed?

Apple hit it big with the iPod, iPhone and iPad, but selling an Apple-branded “iTV” would mean treading into foreign territory. Can Apple’s usual formula for success carry over to the TV market?
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My first impressions of Windows Phone 7.5 Mango

How does Windows Phone 7.5 Mango measure up? Rob Enderle goes hands on with the newest release to see whether Microsoft has improved its game enough to run with the likes of Android and iOS.
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Opinion: How Intel is building a virtual Steve Jobs, better security, and more

Intel’s research showcase at IDF 2011 demonstrated a number of intriguing concepts on the brink of reality, including a new product design process that would emulate the role Steve Jobs once played at Apple.
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How to fix HP: A new CEO can’t do it alone

A new captain can’t save a leaky, sinking ship, and a new CEO alone can’t fix HP, either. Rob Enderle examines where HP has gone astray, and how to steer it back in the right direction.
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Opinion: Why Microsoft’s future teeters on the success of Windows 8

Microsoft’s very existence as a company depends on the strength of Windows 8, but underfunding is making the odds of a success hazy.
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Opinion: Ultrathin laptop wars: Sony Vaio Z and Lenovo Ultrabooks vs. Apple MacBooks

The MacBook is finally in for some competition. Rob Enderle takes a look at how the spendy Vaio Z and Lenovo’s upcoming Ultrabooks stack up against the class-leading MacBook.
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Opinion: Has Apple dropped its compass overboard with Steve Jobs’ departure?

The man whose vision and demanding management style steered Apple to unfathomable success has left the pilothouse. Analyst Rob Enderle examines how Apple will navigate the turbulent seas of consumer tech without him.
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Opinion: How the Google-Motorola deal will spawn a new OS

Where will Android refugees like Samsung, HTC and LG settle in the wake of Google’s Motorola buy? A new Mystery OS that hasn’t yet revealed itself.

IDF: Intel’s View of the Future for Windows, Linux, & Apple Users

Intel reveals their plans for Windows, Linux and the MacOS. What does the future of computing hold for us?
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Opinion: Qualcomm’s secret fix to the Android problem

Qualcomm’s Android-ready hardware and patents may be the solution to the hit-or-miss quality of Android phones and Google’s ongoing intellectual property fiasco.
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Windows Phone 7 according to Dilbert

Microsoft is banking on Dilbert creator Scott Adams to show some love for Windows Phone 7, but will the high-risk maneuver work?
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Hit or miss: Why buying an Android tablet is still a gamble

We’re ready to embrace a tablet that isn’t the iPad, but Google’s not making it easy. Rob Enderle explains what’s been keeping the current batch of Android tablets dead in the water.
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Six useless technologies that refuse to die

From modems to serial ports and IR transmitters, these useless built-in technologies still keep popping up in computers even though the world has moved on.
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One size doesn’t fit all: How the PlayBook and TouchPad outperform the iPad

The iPad still make the best choice for the masses, but for consumers focused on certain types of experiences, the TouchPad and PlayBook make better choices.
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Change sucks: Why Google+ will flounder while Office 365 flourishes

Consumers don’t always want change, leaving Google an uphill battle to topple Facebook while Microsoft coasts by Google Apps with Office 365.
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Put a chip in it: A glimpse at the age of smart everything

From active suspensions to simplified home automation and computer-augmented humans, Freescale’s Technology Forum highlighted how shrinking processors could radically shift the near-term future.
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Three tech Davids taking on Goliaths, and winning

AMD, Dell and Kodak may not be market leaders, but smart strategies are helping them take on the big guys by hitting them where it hurts.
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Pick your phone by your personality

The phone you carry reflects your personality. Here’s what each major mobile operating system says about its users’ priorities – and how knowing your own preferences can help you pick the right one.
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E-readers vs. tablets: Why they’re two different beasts

Rob Enderle gives his take on the never ending e-reader versus tablet discussion and wonders why Barnes & Noble mislead consumers.
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Tablets and the iPad of the future will blow you away

Rob Enderle looks at the future of tablet technology and why current tablets are only scratching the surface.
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Why Google’s Chromebooks are born to lose

Google’s Chromebooks risk repeating the same mistakes made by many failed predecessors, which could leave the door hanging open for Windows 8 to swoop in and dominate the cloud.

Paddling for the next wave: Intel’s rush to crush ARM

As ARM-based smartphones and tablets flood the market, Intel faces the difficult task of rooting out an entrenched competitor to remain relevant – an ironic position for a company that has defined “entrenched” for the last decade.
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Sony vs. Sonos: Comparing Apple battle plans

While Sony gears up to take on Apple head on with its S1 and S2 tablets, Sonos has relented and partnered with Apple to combine forces. Which is the smarter strategy?

I think I’m becoming a 3D TV Fan

While a lot of pundits are predicting the slow death of 3D TV, I am actually pretty excited for the new format.
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ARM wrestling: Microsoft’s big bet on Windows 8

Microsoft’s new emphasis on ARM architecture in Windows 8 and IE 10 speed may indicate a new strategy for dealing aggressors like Google and Apple.
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Incomplete and overpriced: How Motorola doomed the Xoom

The obvious shortcomings of Motorola’s Xoom at launch have Rob Enderle wondering how Motorola managed to squander its good hype from CES and botch the Xoom.
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You can’t call ‘time out’ in Silicon Valley

As Apple steamrolls both Microsoft and Google in the tablet market, both companies are learning the hard way that the rules of war don’t say anything about waiting or penny pinching.
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Learning from Microsoft’s six biggest blunders

Microsoft has had plenty of time to run afoul since the days of Windows 95, but paying attention to the corporation’s most idiotic mistakes may help other companies avoid making them.
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High water mark: Can iPad 2 sales possibly match the original?

As the launch for the iPad 2 nears, Rob Enderle questions whether the incrementally improved successor can possibly live up to the revolutionary original.
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Can anyone challenge the iPad 2?

In the wake of Apple’s iPad 2 announcement, few competitors stand poised to upset what looks like another year of total iPad domination.
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Motorola Xoom preview: Hands on first impressions

Rob Enderle goes hands on with Motorola’s new Android Honeycomb tablet, discovering a solid but unremarkable iPad competitor that fails to wow.