Skip to main content
  1. Home
  2. Emerging Tech
  3. News

This scrappy Russian startup is beating Google and Facebook at facial recognition

Add as a preferred source on Google

Whether it’s facial recognition on Apple’s iOS 10 or Facebook learning to recognize human faces virtually as well as another person, there’s no doubting that facial recognition technology is big business right now.

But while both of those companies have massive, multi-billion dollar budgets behind them, a small Moscow-based artificial intelligence startup named NTechLab may have stumbled upon one of the best facial recognition systems around.

Recommended Videos

How good? At last year’s “MegaFace” facial recognition competition in Washington, it managed to best a number of rivals — including Google’s own FaceNet. It’s since been turned into an app called FindFace, which has been downloaded 600,000 times in Russia since February, while roughly 300 inquiries have been made by companies and governments around the world interested in the company’s underlying technology.

unnamed2
Image used with permission by copyright holder

“We have found a special type of internal architecture for neural networks, that perfectly fits the face recognition tasks,” NTechLab CEO and founder Artem Kukharenko tells Digital Trends. “To search among huge datasets — up to billions [of images] — we use our specially developed search engine, which is extremely quick and accurate. Each face in the search index is represented by only 80 numbers (a very small amount for such algorithms), and the overall search time is [only] about half a second.”

According to Kukharenko, FindFace has so far performed about one quadrillion photo comparisons using images from the Russian social network Vkontakte, which has around 200 million profiles. The dream of FindFace is quite literally to be able to do what its name suggests: to let users see someone on the street, snap a quick photo, and immediately be able to link that person to their social media profile.

unnamed
Image used with permission by copyright holder

Of course, such applications immediately raise privacy concerns — just as similar fears did about the ill-fated Google Glass. But Kukharenko argues that his technology, carefully moderated, can be useful. “We will thoroughly monitor how our partners are going to use our platform to make sure it will be used appropriately,” he says, discussing with Digital Trends his plans for a new cloud face recognition software platform, which will be available for businesses to plug into and use for their own recognition tasks. He also brings up use-cases such as how FindFace has already helped track down criminals.

“Two pyromaniacs in Saint Petersburg arranged the arson of a building, and the camera record was the only clue,” he continues. “Someone uploaded the video footage to Pikabu, a Russian online community, which is quite similar to Reddit, and asked for help. Soon the commentators suggested using FindFace to find the criminals by taking frames from the [camera footage]. FindFace successfully identified those people, and with that information the residents were able to inform the police, who later found them.”

There may be a few ongoing questions about facial recognition, but one thing is for certain: tools like FindFace are here to stay, and getting more accurate all the time.

Luke Dormehl
I'm a UK-based tech writer covering Cool Tech at Digital Trends. I've also written for Fast Company, Wired, the Guardian…
Google’s new AI app wants to replace endless scrolling with stories about your own life
Dreambeans is Google's most direct argument yet that the problem with social media isn't the content, it’s the infinite feed.
Adult, Female, Person

Most apps are designed to keep you on them as long as possible, especially content consumption apps where you scroll a never-ending feed of content. 

Dreambeans, a new experimental app from Google Labs, does the opposite. It gives you a small collection of AI-illustrated stories each morning and sends you off to live your actual life.

Read more
Amazon app now takes you shopping straight from the iPhone’s lock screen
Amazon's lock screen widget is the company's most aggressive move yet to make shopping an ambient activity rather than a deliberate one.
Electronics, Mobile Phone, Phone

Opening the Amazon app, tapping the search bar, and finding a product by text or image search: this is how most of us have been using it. However, Amazon thinks that's too many steps. 

The company has rolled out six new visual search features, one of them being the Amazon Lens widget for iPhone. It puts a camera shortcut directly on your iPhone’s lock screen, so you can point it at anything around you and the app finds it before you’ve unlocked the phone. 

Read more
AMD just gave PC gamers a reason to stop worrying about upgrades
Electronics, Hardware, Computer Hardware, Ryzen, CPU

At a time when many PC gamers are wondering how often they’ll need to replace major components, AMD is leaning into a different message: buy once, upgrade later.

At Computex 2026, AMD unveiled two new gaming-focused processors, confirmed that the AM5 platform will remain supported through 2029, and introduced a new Radeon graphics card aimed at mainstream 1440p gamers. 

Read more