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Spotify wants to be your fitness coach with guided workout sessions

Spotify has quietly built a fitness platform inside the app you already use, and the Peloton partnership makes it far more compelling than anyone expected.

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Spotify fitness app screenshots.
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Spotify has spent nearly two decades letting you find the best, most suited track for your workout sessions. Starting today, it will also help you work out with guided video or audio sessions. 

The music streaming giant has officially launched Spotify Fitness, a brand-new service that brings guided workout experiences directly into the Spotify app, without any additional subscriptions. 

What exactly is Spotify Fitness?

The Spotify app is getting a new Fitness hub, accessible by searching “fitness” or via the Browse All section. As part of the app’s expansion into the fitness category, both free and Premium users have access to curated workout playlists and content from established wellness creators. 

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However, it’s what’s available to Premium users that is making the headlines. They will get access to over 1,400 ad-free, on-demand fitness classes, thanks to Spotify’s new partnership with Peloton. The classes span activity and exercise categories like strength, cardio, yoga, and meditation. 

Spotify Premium users will get access to instructors like Rebecca Kennedy, Ally Love, and Rap Lopez, and none of the guided sessions require Peloton equipment. In other words, the fitness library is available to anyone using the streaming app on a phone, computer, or TV. 

How seamlessly can you access Spotify Fitness across devices?

You can begin a video class on their television, switch to an audio-only mode on their phone mid-run, and cool down with guided recovery on a smartphone speaker, without switching apps. The fitness classes are also available for offline download, so even a patchy gym Wi-Fi signal can’t be the reason you skip leg day. 

Spotify says that nearly 70% of its Premium subscribers are into physical fitness (they work out monthly), so it seems like a wise move to help them with guided sessions on the app, curated playlists no less. 

To me, Spotify’s fitness expansion sounds less like a launch and more like a strategic move into a territory already occupied by fitness apps like Apple Fitness+, which iPhone users already know requires its own subscription. It’s not included in the Apple Music subscription, and that’s exactly where Spotify is placing its Fitness service, offering two services for one subscription.  

Shikhar Mehrotra
For more than five years, Shikhar has consistently simplified developments in the field of consumer tech and presented them…
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