What’s happened? The Philips Roku TV, which was unveiled yesterday, is bringing Ambilight technology to TVs in the US for the first time. This technology aims to give users a more immersive viewing experience that extends beyond the TV screen.
- Ambilight technology is finally making its way to a TV that’ll retail in the US.
- The Philips TV that is bringing Ambilight technology to the US will run on Roku.
- Philips Roku TV is available in 43-, 50-, 55-, and 65-inch sizes.
- It comes with support for 4K and HDR10, but you won’t get Dolby Vision or HDR10+.
Why is this important? Ambilight technology has been available on TVs that retail in the UK and Europe for over 20 years. This technology uses colored LED lights built into the back of a TV to offer a more immersive experience for users. The LED lights follow the on-screen action, extending the colors from the TV to the wall/surface behind your set.
- Ambilight technology makes watching movies or programs on your TV more engaging.
- The just-released Philips Roku TV will add depth and realism to whatever is being viewed.
- Ambilight technology on TVs is customizable, and can also used even when the TV isn’t in use.
Why should I care? The new Philips Roku TV is bringing a style of viewing that TV users in the US aren’t accustomed to.
- With this new TV, Philips is giving potential buyers an opportunity to try something new.
- There are third-party light options you can stick onto the rear of your TV, but Philips’ Ambilight technology is slicker and ready to go out of the box.
- The set also features the usual array of smart features, providing you access to all the major streaming services.
Okay, what’s next? While the Philips Roku TV was announced on October 1, 2025, there is little information on its availability as well as pricing. The pricing will depend on the screen size you go for, with the 65-inch option being the most expensive. It’ll be interesting to see how the US reacts to having Ambilight technology on a TV.
Via TechRadar
