Skip to main content
  1. Home
  2. Mobile
  3. Legacy Archives

Eight-block line forms outside Apple store in Tokyo for iPhone 4S

Add as a preferred source on Google

Apple’s new iPhone 4S smartphone is now in the hands of consumers – at least, those in Japan and Australia.

Hundreds of Apple fans in Tokyo waited in a line that stretched eight blocks – that’s eight blocks – outside Apple’s Ginza store on Friday morning local time, eager to get their hands on the refreshed smartphone, which now sports a faster processor, better camera and the acclaimed Siri voice-activated personal assistant app.

Recommended Videos

According to a Reuters report, many in the line were purchasing Apple’s new device as a tribute to Steve Jobs, the comapny’s co-founder who died last week after a long illness.

Haruko Shiraishi, waiting patiently outside the Ginza store, told Reuters, “I am a fan, a big fan. I want something to remember Steve Jobs by.”

The introduction of the iPhone 4S marks the end of exclusivity in Japan for mobile carrier Softbank. KDDI’s ‘au’ mobile arm is now also selling the popular smartphone too, while the country’s biggest mobile operator, NTT Docomo, still has no deal with Apple to sell the device.

Consumers in the US are already forming long lines outside Apple stores across the country, with reports that some places in lines are selling for as much as $2,000. At the SoHo Apple store in Manhattan, the fifth place in line is supposedly being offered for $700. Doors open at 8am ET.

Apple announced on Monday that it had received a million pre-orders for the iPhone 4S within the first 24 hours of it going on sale, breaking its previous record of 600,000 for the iPhone 4.

Oh, and in case you want to see what an eight-block line looks like, somebody by the name of nobihaya (via Penn Olson) took some video of the one outside Apple’s Ginza store this morning…

[Top image courtesy of Joe Gough / Shutterstock]

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Snapchat Planets: What’s the order, and what do they mean?
Snapchat Planets turns your best friends list into a solar system, and yes, your orbit says a lot
Snapchat Planets being shown on the Snapchat app on iPhone.

Snapchat is already packed with little symbols that can be weirdly hard to decode. You have streaks, emojis, badges, scores, Best Friends, and if you use Snapchat Plus, a tiny solar system that shows where you sit in someone’s closest-friends list.

The feature is called Friend Solar System, though most people just call it Snapchat Planets. It takes your position in a friend’s Snapchat orbit and turns it into a planet. From Mercury to Neptune, these celestial bodies signify how close a person is to you.

Read more
How to use WhatsApp Web
We'll show you how to use WhatsApp on your desktop or laptop
WhatsApp Web

As one of the most popular messaging services, you’ve already heard of WhatsApp. From its humble beginnings in 2009—two years before Apple introduced iMessage—to its acquisition by Facebook (now Meta) in 2014, WhatsApp has become the dominant messaging platform around the globe.

In recent years, it's grown even more potent with new features like video messages, self-destructing voice messages, the ability to edit sent messages, and more. We even finally got an WhatsApp iPad app in May 2025.

Read more
What is WhatsApp? How to use the app, tips, tricks, and more
From setting it up to mastering hidden features, here is your complete guide to WhatsApp.
Electronics, Phone, Mobile Phone

There's no shortage of messaging apps out there. The past decade has given us more options than we know what to do with, largely because smartphones demanded something better than plain old SMS.

Both the App Store and the Play Store are packed with apps that promise to revolutionize the way we communicate. Most of them didn't make it. The truth is, a messaging app is only as good as the number of people using it, and most apps never cross that threshold.

Read more