What’s happened? The Samsung Galaxy Z Fold 7 is a stunning foldable phone that’s been turning heads since its launch. But just how popular is it? According to Samsung US, this foldable phone is outperforming its predecessors and winning over Galaxy S Ultra users.
- In the US, sales of the Galaxy Z Fold 7 are outperforming its predecessor by 50%.
- Samsung claims about 30% of Galaxy Z Fold 7 purchases in the US are from existing Galaxy S Ultra users.
- The Galaxy Z series (which includes the Z Fold 7 and Z Flip 7) set a new record for preorders.
Why is this important? Samsung made significant changes to the Galaxy Z Fold 7 and Flip 7 entries this year. These devices come with a sleek design while still packing a performance punch.
- These changes are clearly boosting their appeal in the US, as we found out when we showed it off to a whole bunch of people.
- The sales performance of the Galaxy Z Fold 7 is a sign Samsung’s foldable lineup is starting to gain mass appeal.
- Samsung praises the AI features baked into the Galaxy Z Fold 7 as one of the reasons people want to own one.
- About 80% of the Galaxy Z Fold 7 buyers have tried out its AI features.
Why should I care? One reason why this performance should be of concern to you is that the Galaxy Z Fold 7 is finally attracting users from its S Ultra relative. While Samsung doesn’t specify which Galaxy S Ultra models Galaxy Z Fold 7 buyers are switching from, sales are still impressive.
- For the first time, Galaxy S Ultra users looking to upgrade are actually leaning towards the foldable lineup.
- Some buyers now realize that they aren’t making much performance sacrifice by opting for the pricier Galaxy Z Fold 7 instead of the Galaxy S25 Ultra.
Okay, what’s next? With the record-breaking sale performance of the Galaxy Z Fold 7, it is safe to say that Samsung has got its foldable recipe right.
- With the coming foldable device that will launch in 2026, we expect Samsung to build on the hype of this device, hence making the Z Fold lineup a more worthy competitor to the S Ultra lineup.
- Samsung is also preparing to introduce its tri-fold device, possibly in the coming weeks.
