Skip to main content
  1. Home
  2. Social Media
  3. News

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Microsoft reportedly in talks to buy TikTok’s U.S. operations

Add as a preferred source on Google
 

Microsoft is currently in talks buy the U.S. operations of hit video app TikTok, according to The New York Times.

Recommended Videos

The report comes shortly after Bloomberg reported that President Donald Trump plans to order Chinese company ByteDance, which owns TikTok, to sell its stake in the app on Friday.

According to pool reports, Trump told reporters, “We’re looking at TikTok, we may be banning TikTok.”

Microsoft did not immediately respond to request made by Digital Trends. We will update this story when we hear back.

In a statement to Digital Trends, TikTok declined to comment on “rumors or speculation.”

“We are confident in the long-term success of TikTok,” a TikTok spokesperson said. “Hundreds of millions of people come to TikTok for entertainment and connection, including our community of creators and artists who are building livelihoods from the platform. We’re motivated by their passion and creativity, and committed to protecting their privacy and safety as we continue working to bring joy to families and meaningful careers to those who create on our platform.”

Fox Business Network’s Charles Gasparino reported that the White House is “deeply concerned” about the purchase, specifically whether if any Chinese investors will hold a remaining stake.

The Trump administration has long been critical of TikTok, and in July, Secretary of State Mike Pompeo threatened to ban the app in America over national security risks.

Trump’s stance against TikTok aligns with his goal to rid the U.S. of Chinese technology companies, which he believes are using tech to spy on Americans via data collection. The U.S. is not the only country to express reservations about TikTok; India banned the app over similar concerns.

Experts have said TikTok’s policy on data collection is very similar to U.S.-run companies like Facebook, Twitter, and Instagram.

The concerns over security and its relationship to the Chinese government, however, has not stopped TikTok from growing in popularity among younger generations. The app has been downloaded 2 billion times globally — 165 million times in the U.S., according to SensorTower.

Before Friday’s announcement, TikTok had reportedly already been in talks with investors about how to spin off a version of the app in the U.S. and the possibility of another tech company acquiring it. TikTok is valued between $50 billion and $100 billion.

Microsoft’s business model is fairly different than TikTok’s, and its only other social media platform is LinkedIn, which connects working professionals. The announcement also comes on the heels of the House Judiciary’s Big Tech antitrust hearing, where lawmakers argued U.S. tech companies have monopolized the industry by stifling competition through acquisitions.

Meira Gebel
Former Digital Trends Contributor
Meira Gebel is a freelance reporter based in Portland. She writes about tech, social media, and internet culture for Digital…
TikTok is testing voice calls in DMs, because you must talk where you doomscroll
Apparently scrolling, texting, and playing a game in your DMs just wasn't enough.
TikTok app on iPhone.

TikTok appears to be testing voice calling inside direct messages, a move that could put the short-video app in more direct competition with instant messaging apps like Messenger and WhatsApp. Jonah Manzano on X recently spotted the feature and shared screenshots, including an incoming call notification labeled "TikTok Audio" and a phone icon added to the DM interface.

From voice notes to calls

Read more
TikTok’s “Not Interested” buttons fails you in merely a few minutes, finds research
A Northeastern University study found that TikTok's "Not Interested" button is only a temporary fix, with unwanted content returning to your feed within minutes.
TikTok app on phone next to cameras.

If you've been tapping TikTok's "Not Interested" button hoping to reclaim your feed, new research suggests the effort has a shorter shelf life than the platform implies. A study from Northeastern University's Khoury College of Computer Sciences found that the feature provides only temporary relief, with unwanted content resurfacing within minutes after a user stops using it.

How the researchers tested it

Read more
You can now tell Instagram’s algorithm exactly what you want to see on your main feed
Instagram's Your Algorithm feature now lets you control what shows up in your feed
instagram-your-algorithm-main-feed

Instagram has been quietly shaping your feed for years without ever really asking what you wanted. That changes now.

Instagram head Adam Mosseri announced that Your Algorithm, a feature that lets you see and edit the topics Instagram thinks you are into, will soon be available across your main feed. It was already live on Reels and the Explore section, and this week's update brings it to the one place most people spend the most time.

Read more