Rube Goldberg machines are the coolest. There’s just no disputing it. While they’re usually relegated to music videos by bands like OK Go and The Bravery, Sony has decided to use an overly complex chain of a contraption to promote its two new tablets, the S1 and S2. Running Android 3.1 Honeycomb, the two tablets will star in a five episode Rube Goldberg saga called “Sony Tablet – Two Will” that should get us excited and teach us something about these mysterious tablets.
However, if the first episode is any indication, we’re in for a slow and uninformative ride. While fascinating, the video does little more than show the 9.4-inch S1 and smaller clam-shelled S2. Between viewings, we must sit and watch a devastatingly slow train make its way across a room filled with bottles and cogs. We’re also not so sure that Sony’s contraption really counts as a Rube Goldberg machine either, as it would be difficult for marbles to type on a capacitive touch screen and the whole contraption appears to have secondary methods of power.
In any case, check out the first episode below and let us know what you think.
