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Latest by Marcus Amick

Chevrolet ad director says digital world will be key in brand’s future marketing strategies

The recent announcement that Chevrolet will be returning to Facebook to promote the new Chevrolet Sonic, signals the carmaker’s more aggressive digital marketing strategy to reach consumers.

Virtual reality tools help shape the interior of new Chevrolet Impala

A new GM digital tool kit used to design the 2014 Chevrolet Impala was in part inspired by requests from professional basketball players to make the sedan more comfortable.

Three tech-centered Fords top list as world’s ‘best-selling’ vehicles

With Ford having three vehicles ranking as global “best-sellers” in 2012, the Detroit carmaker’s heavy focus on technology might be paying off in more ways than one.

Renault’s Twin’Z EV concept puts on a happy face, showcases tech-driven design features

Although Renault makes no mention of plans to actually produce the Twin’Z, the concept features a number of tech features that US buyers might find appealing.

Could roads and streets help power future vehicles?

In addition to helping to generate electricity, scientists say the underground piping technology could also be used to prolong the lifespan of the asphalt.

Video: Why are a growing number of people opting out of driving cars?

Will an eight-year trend that shows more people are deciding not to drive cars impact the way automakers approach the design of future vehicles?

Nissan targets young drivers, in-car connectivity fad with new ‘Friend-ME’ Concept

Nissan’s new Friend-ME concept to be unveiled at the Shanghai auto show is intended to provide a glimpse at the future of in-car connectivity. But is the technology too much

Cadillac would be wise to keep CTS Coupe name intact as it revs up for new sedan

As the number one selling vehicle in its segment, the CTS Coupe has become a cornerstone of the Cadillac brand. But will the car continue to carry the CTS nameplate?

Audi revs up $15/month in-car Wi-Fi data plan deal with T-Mobile – for $450 upfront

Even if Audi owners opt for the month to month cost of $30 for the new Audi data plan with T-Mobile, the service still provides an element of convenience that fits the cachet of the brand.

Could new Garmin aircraft technology help pilot future Mercedes-Benz navigation systems?

The announcement that Garmin will provide the navigation systems for future Mercedes-Benz models becomes even more intriguing when considering some of satellite company's other new technology.

Chevrolet: Volt owners are racking up millions of gas-free miles, saving tons of cash

With a total of 150 million MPGe gasoline-free driving miles tallied by Chevrolet Volt owners, the EV seems to be living up to a lot of the initial hype for the vehicle.

New 650bhp Bentley Continental Supersports gives the luxury brand an additional punch

With the current Bentley Speed boasting a 0-60 time of 4.0 seconds, the Bentley Continental Supersports should be even more entertaining behind the wheel.

Kia: Along with tech focus, German carmakers will be benchmarks in bid to build up brand equity

Kia’s aggressive move to build on its technology initiatives could play well for the carmaker. But will it be enough to compete against German rivals?

KTM’s unusual E-Speed: could it drive more people to EV scoots?

With a growing interest in more efficient means for city commutes, the hot KTM E-Speed concept could have a lot more people other than hipsters opting for scooters.

Will BMW dealer-installed M power kit for 3 Series sedans make its way to other models?

With a boost of 20 horsepower and a 32 lb-ft. of torque increase, the new dealer installed M performance power kit is liable to have a few more people stopping by a BMW dealership.

NY Auto Show preview: Detroit buddies Chrysler and Carhartt team up to debut special edition 200 S

Chrysler’s latest spin on its “Imported From Detroit” tagline seems more like the kind of car that Eminem would actually drive.

NY Auto Show preview: 2014 Dodge Durango should be loaded with new technology features

The 2014 Dodge Durango will likely be equipped with the Chrysler Group's new Uconnect Access Via Mobile in-car technology as one of the new features on the vehicle. Introduced at CES, the technology has been generating a lot of buzz.

NY Auto Show: Jaguar unleashes new limited-edition 550hp XKR-S GT

Jaguar showcases it's commitment to performance with the debut of the new XKR-S GT in New York. But will the car be able to hold its own against those the likes of Mercedes-Benz and Porsche on the track?

NY Auto Show: New Buick Regal loads up with safety tech, AWD, eAssist, more turbo power

A new all-wheel drive system available on the 2014 Buick Regal highlights one of a number of new technology features on the midsize sedan.

Techy Mercedes-Benz B-Class EV with 115-mile range set to hit US streets

With the global debut of the new 2014 Mercedes-Benz B Class Electric, the compact EV market is likely to win over a few more consumers.

Mitsubishi debuts new 3-cyl 44mpg Mirage – and it’s not a hybrid

The new Mitsubishi Mirage’s fuel economy might be enough to pique the interest of consumers. But will the subcompact car have enough features to keep them entertained?

NY Auto Show: New 2014 Nissan Pathfinder ‘Hybrid’ further fuels changing image of green tech

The new 2014 Nissan Pathfinder Hybrid could be a sign of what the future holds for other vehicle nameplates as the technology for fuel efficient vehicles gets better.

Honda’s 2014 Odyssey sucks, thanks to an in-van vacuum

The new HondaVAC featured on the 2014 Honda Odyssey Touring Elite is the latest in a growing number of features being developed to make things more convenient for vehicle owners.

Kia continues exploring new ideas with compact ‘Cub’ coupe unveiling at Seoul Auto Show

The Kia Cub concept that will be unveiled at the Seoul Auto Show is the latest in a number of concept unveilings by the carmaker. But would it be able to compete against other vehicles in the segment?

A 6-speed manual coupled to 560hp? BMW beefs up performance features on 2014 M6 models

With the addition of an optional six-speed manual transmission, the 2014 M6 line-up is shaping up to be one of BMW’s best to date. The line-up is also now available with carbon ceramic brakes.

Will new report that kids can be as distracting as cell phones for drivers lead to more in-car technology?

An Australian study found that children are 12 times more distracting to the driver than talking on a cell phone while at the wheel.

2015 Nissan GT-R due for updates, will likely continue to embarrass spendier rivals

With a few highly coveted records already under its belt, the Nissan GT-R will likely rack up a few more with planned changes for 2015 model.

New LyonHeart K looks a lot like something the iconic ‘Bond’ would drive

The New LyonHeart K strikes a peculiar resemblance to many of the iconic British marquees – and with good reason considering the design team.

Germany’s iconic (and deadly) Nurburgring racetrack can be yours for $165 million. Any takers?

The Nurburgring, considered one of the most difficult race circuits in the world, is said to have nearly ten potential buyers vying for the racetrack.

Ohio judge’s claim that speed cameras are a ‘tech game’ scam fuels national debate about devices

An Ohio Judge’s ruling that speed cameras are a scam sets the stage for a national debate on the issue as complaints about the devices grow.

Lotus says again it’s not going out of business but cloud of skepticism lingers

Group Lotus has cleared up the discrepancies in an earlier report that it was going to have to liquidate its assets, but questions still remain about the future of the company.

NY Auto Show preview: Cadillac to debut new twin turbo in 2014 CTS sedan

New Twin-Turbo V6 to debut in new Cadillac CTS is General Motor’s most powerful V6 ever and outperforms anything else in the segment, says Cadillac

Go for a (2G!) drive: McLaren P1 supercar boasts revolutionary (and F1 banned) tech

Learning that some of the technology features on the new McLaren P1 are banned by Formula 1 makes the car even more appealing. New McLaren video shows racecar driver Sergio “Checo” Perez testing a few of those features on the track.

New Audi A3 Sedan set for U.S. launch for second quarter of 2014

Audi sets date for the U.S. launch of the new A3 Sedan for the second quarter of 2014. Carmaker to release more details on vehicle at the New York Auto Show.

Classic comeback? Could Jaguar Design Director’s one-off MKII recreation signal something bigger?

Jaguar Design Director Ian Callum has commissioned Classic Motor Cars, of Bridgnorth, England to build a one-off MKII. Could it lead to a new limited line of classic Jaguars?

All-new 2015 Mustang to include 2.3L 4-cyl for U.S. and Europe

With confirmation that Ford will offer the 2015 Mustang with a 2.3-liter EcoBoost four-cylinder engine in the U.S., comes questions about plans for the current V6.

Geneva 2013: Land Rover unwraps hot new Fuji White Black Design Pack for Evoque

The Fuji Black Design Pack for the Range Rover Evoque showcased at the Geneva Motor Show might be one of the hottest looking trims unveiled for the SUV to date.

Audi R8 e-tron revs up for starring role in ‘Iron Man 3’

The Audi R8 e-tron will be featured in Iron Man 3 as part of Audi's ongoing relationship with the Disney and Marvel Studios' film franchise.