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Peter C. Horan

Peter C. Horan

Author/Co-Author of 6 articles

Peter C. Horan is an entrepreneur and digital media investor with a history of building successful media, commerce and ad technology businesses. As a CEO and independent director he has been part of eight profitable exits in the last ten years totaling almost $1.8 billion in value and more than $4 billion in public market value-creation.

He has also been actively involved in $800 million in acquisitions over that same period.In February of 2014, Peter formed Horan MediaTech Advisors as an umbrella for his investment and consulting activities.

Peter currently works with and/or has investments in: AdZerk; Business.com, Candid, Digital Trends, Lending Tree; Outdoor Project; Purch; ShopPad; Skift; Slumberkins, TougHer, and WildFang. He also advises a number of other media companies. Peter is an active early stage investor and is involved with the Oregon Angel Fund, Cascade Angels, and Portland Seed Fund.

He has served on the board of directors of the Interactive Advertising Bureau and the Online Publishers Association. Peter is an active outdoorsman and environmentalist and is active in the Sierra Club, Southern Utah Wilderness Alliance and Glen Canyon Institute.

He was previously: President and COO of Answers, Corp.; CEO of IAC Media and Advertising; CEO of About.com; CEO of AllBusiness.com, CEO of Goodmail Systems, and CEO of DevX.

He has served on the board of directors of the Interactive Advertising Bureau and the Online Publishers Association. Peter is an active outdoorsman and environmentalist and is active in the Sierra Club, Southern Utah Wilderness Alliance and Glen Canyon Institute.

NCAA game stills

March Madness Claimed My AI Experiment

(NOTE: This article is part of an ongoing series that documents an experiment with using AI to fill the NCAA brackets and see how it fares against years of human experience. The original article is as follows.) This is the final entry in my series on using AI to help play March Madness pools. Like most stories, I had hoped […]
Stills from NCAA games.

March Madness, Revisited: The AI Model Did Well. But Mad Things Still Happen

(NOTE: This article is part of an ongoing series documenting an experiment with using AI to fill the NCAA brackets and see how it fares against years of human experience. The original article is as follows.) A week ago, I wrote about entering an NCAA tournament pool with a more disciplined process than I usually use. Recommended Videos […]
NCAA basketball game capture.

Playing with AI: My Sweet 16 is still pretty sweet

(NOTE: This article is part of an ongoing series documenting an experiment with using AI to fill the NCAA brackets and see how it fares against years of human experience. The original article is as follows.) After the first two rounds, I am at the top of both my friends’ pool with sixty entries and my […]
NCAA basketball Illinois.

The Round of 64: AI-ok 

(NOTE: This article is part of an ongoing series documenting an experiment with using AI to fill the NCAA brackets and see how it fares against years of human experience. The original article is as follows.) With the first two days of play completed, I am in better shape in my pool than I usually […]
Jumping into the deep end of my NCAA Pool with AI

Jumping into the deep end of my NCAA Pool with AI

After four decades of guessing, I handed my NCAA bracket to AI — and what it built left me questioning everything I thought I knew about picking winners.
Face, Head, Person

AI toys are getting scary – but this small red box promises a fix

Trending Fowrard: Stickerbox uses it's own 'safe' AI to give kids creative control - and the founders promise multiple guardrails to protect children.