Derived from the combination of IP and “bella,” (Italian word for “beautiful”). IPELA signifies the arrival of business communications equipment that blends Sony’s high-resolution imaging and audio technology with the universal reach of IP networks.
According to Scarcella, Sony is installing interactive product showrooms in select U.S. cities to support the IPELA product line. He also said that Sony has allocated $10 million in global marketing resources to support the new line.
IPELA products offer plug-and-play functionality for personal or small office use. They also come with options for supporting software and system integration capabilities that can create enterprise-level systems for large corporate environments. Sony has committed to intensive research and development for future IPELA technologies. Future roadmaps include the integration of high-definition technology into the IP communications experience.
The first products to be labeled IPELA include the PCS-G70 large room videoconferencing system and the PCS-TL50 desktop videoconferencing system. Also included are network video monitoring cameras including the SNC-RZ25N and P-Series MPEG-4 enabled models and the DF40 and DF70 mini-dome cameras.
Sony IPELA PCS-TL50.
Expected later this summer are the new XIS Series of IP video monitoring cameras. This series includes the XIS-5100 wide area monitoring camera, which will cover a 160 degree x 15 degree area, and the XIS-10DC, a unique surveillance system for the industrial, government and aviation sectors with a 360-degree view and 100 megapixel resolution.
IPELA products will be displayed at key upcoming industry trade shows such as ISC West, April 6-8 in Las Vegas, the National Association of Broadcasters Show (NAB), April 18-21 in Las Vegas, and InfoComm, June 8-10, also in Las Vegas.
The first IPELA products will be available to customers starting in April and will be available for viewing in showrooms in New York, San Diego, and Washington, D.C., with additional cities to follow.. More information can be found at www.sony.com/ipela.
