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Oppo is building camera phones like the smartphone race never ended

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Oppo Find X9 Ultra Back
Digital Trends

The flagship smartphone race has become a little too polite, especially when it comes to mobile photography. There was a time when the conversation revolved around megapixel counts, sensor count, and wild zoom numbers. But over the last few years, that energy has cooled.

The biggest brands no longer behave like they are trying to shock the market. Companies like Apple and Samsung now focus more on refining image processing and fine-tuning the formula than on pushing camera hardware into genuinely outrageous territory.

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Then a phone like the Oppo Find X9 Ultra shows up and reminds you what old-school flagship ambitions used to look like.

And yes, it is as ridiculous as it sounds. There are not one, but two 200MP cameras here. The phone packs a 200MP main camera, a 200MP 3x telephoto, a 50MP 10x optical telephoto, and a 50MP ultrawide, all wrapped in Hasselblad branding and a camera-first design that only adds to the whole overkill appeal.

Excitement is an expensive commodity now, and the Find X9 Ultra is loaded

The Oppo Find X9 Ultra lands as unapologetically excessive in a market that has become increasingly careful. This is the first phone to bring back a 10x optical zoom since the Samsung Galaxy S23 Ultra. And the best part is that you are not sacrificing shorter zoom performance either, because Oppo also throws in a massive 200MP 3x telephoto. This is one of the most aggressive hardware plays we have seen in smartphone photography in years.

Apple and Samsung still make reliable camera phones. Their flagships are built around consistency, broad appeal, and careful decision-making. Oppo’s phone feels like it was built by people who simply wanted more. More character, more hardware, and more of a reason to get excited. The Hasselblad tuning, the special filters, and the overall shooting experience all push it closer to the feel of using an actual camera instead of just another polished flagship phone.

Add in the accessories, and the phone just becomes absurdly cool. Oppo built an entire Hasselblad Earth Explorer Kit around the idea that this phone should behave like a real camera. With the Oppo Hasselblad 300mm Explorer Teleconverter attachment, the 3x telephoto turns into a 300mm equivalent focal length, which works out to roughly 13x optical zoom.

This is what we’re missing

Would I like every flagship phone to come with this kind of camera ambition? Absolutely. Is that realistic? Probably not. And honestly, it does not need to be.

Oppo clearly built this for enthusiasts. But after using the Find X9 Pro, one thing that really stood out to me about these camera-first phones is the experience they create. It starts with one quick shot, and before long, you are taking pictures of everything around you. You start noticing light differently. You start framing ordinary things like they matter more.

And the brand understands this.

Oppo acts like smartphone photography has room for obsession. Room for niche advantages. Room for a phone that goes harder on zoom, harder on sensor size, and harder on sheer camera bravado than the mainstream brands are willing to attempt.

It definitely won’t click with everyone, but the magic is there if you’re willing to try. The Find X9 Ultra feels ambitious, a little unreasonable, and fully committed to the idea that flagship photography should still feel like a race.

Vikhyaat Vivek
Vikhyaat Vivek is a tech journalist and reviewer with seven years of experience covering consumer hardware, with a focus on…
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